Industry Uses:

Retail

On-Pack Promotions can include an actual download card underneath the product’s packaging, or a PIN printed directly to the product’s label or under the cap. Either way, the promotion is a powerful one. MAKE YOUR BRAND STANDOUT FROM THE REST.

How Do On-Pack Promotions Work?

As competition intensifies in-store, a growing number of retailers are acknowledging that more sophisticated packaging wins consumers. With an increase in in-store decision making, creating attention value for your premium brand is an absolute must.

Applying an appealing on-pack promotion onto your range of products, will let your brand stand out from the crowd and target potential customers where they choose: the supermarket floor.

Resource Center:

Case Studies

CASE STUDY:

Vitamin Water

An on-pack Vitamin Water promotion was offered exclusively in select WalMart® stores across the country. A PIN-code was printed on a branded VIP-card contained in each specially-marked case. By visiting the promotion website and entering their PIN-code, a free download of Kelly Clarkson’s exclusive NEW remix as well as a behind the scenes video were offered.

The vast majority of customers decide in-store which brand to buy; a decision which is usually made within seconds. Learn how On-Pack Promotions by MediaTree will bring more attention to your products, resulting in increased revenue.

EDUCATE!

Make your campaign educate!
Before users receive their FREE download, they can be directed to a custom branded website that allows your company to interact, educate and up-sell current customers and prospects.

Branded Website: Customers receive their free digital content by visiting the website shown on the back of the card. A branded web page can be as simple as your company colors and logo, and as interactive as a flash site or web commercial.

View our website options