Industry Uses: Pharmaceutical |
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A Promotion that Educates?
You're already driving consumers or physicians online to download their FREE music. Why not use this outlet to education them on a new pharma product or medication. This can be done with simple text or as interactive as a flash site or web commercial. Pictured above, a sample branded landing page could educate consumers on the benefits of LIPITOR, a cholesterol reducing medication. COMBINATION CARD:
Sweeten the deal. Combine regular coupon offers with the download premiums all on the same card! Recently, MediaTree powered a campaign for POM Tea which featured a $1.00 OFF incentive on the back of the card in addition to a FREE Music Download. DIRECT MAIL:
To stick out above your competition, you've got to be creative, and above all else, provide an incentive. Well, here's your answer. Affix a digital download card to your next Direct Mail Campaign, and watch your return increase dramatically. Consider using a branded landing page to have consumers/physicians answer questions or fill out a survey before downloading their free content. Contact your MediaTree Sales Representative for direct mail fulfillment options. |
Resource Center:
Pharmaceutical Promotional Concepts This year’s Counselor State of the Industry survey reveals that the pharmaceutical market is the top customer segment for ad specialty distributors. In fact, it’s the only end-user market that accounted for more than 10% of overall industry revenue in 2006. Launch new pharmaceutical products and promote your company to physicians ethically using MediaTree's digital download promotions. These cutting edge promotional tools provide not only great premiums, but also drive the consumer online to a branded landing page where they can interact with the pharma company or educate themselves on a new medication. PICTURED ABOVE: MediaTree's Circle Shape Luggage Tag and Download Card is the perfect solution for promoting a new pill. It's circular pill shape form will not only brand the pill itself, but drive consumers and physicians online to learn more about the new drug.
EDUCATE!
Make your campaign educate! Branded Website: Customers receive their free digital content by visiting the website shown on the back of the card. A branded web page can be as simple as your company colors and logo, and as interactive as a flash site or web commercial.
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In addition to providing a valuable premium to your promotion like a Music Download Card or Ringtone, consider the educational opportunities as well.
If you send out a simple letter to your sales leads, don't expect to get much in return.
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