Digital Promotions by MediaTree are also perfect for on-pack, in-pack or point-of-purchase campaigns, making them ideally suited for cross-sell and up-sell opportunities. Vendors can’t help but place your product in the most eye-catching spot when coupled with a digital premium for consumers.
On-Pack Promotions can include an actual download card underneath the product’s packaging, or a PIN printed directly to the product’s label or under the cap. As competition intensifies in-store, a growing number of retailers are acknowledging that more sophisticated packaging wins consumers. With an increase in in-store decision making, creating attention value for your premium brand is an absolute must.
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