Industry Uses:

Education

    

College enrollment continues to grow and their buying power has exploded to over $46 billion annually.

Earlier this year, a survey of 18-34-year-old college students and recent grads found that online advertising does indeed motivate them to make a purchase, and that the age group spends a significant amount of time online conducting research before purchasing - and when they do purchase, it's tends to be online, with 98 percent of college students saying they have made a purchase of a product or service online.
* Source: Alloy Media + Marketing's 5th annual College Explorer Study, conducted by Harris Interactive.


SLICE IT UP!

Recent statistics indicate the U.S. pizza business earns more than $33 billion per year in sales. College students intake large quantities of pizza, making it possibly their single most-consumed food product.

A review of demographics and related industry statistics indicates:

  • College students are developing brand preferences
  • College students spend $7 billion annually on pizza and beer.
  • A majority of college students consume pizza three to four times a month.
  • Food is the second highest consumer expenditure for college students.

A central finding of a study found that adding a promotional product to the media mix generated favorable attitudes towards an add in all cases (up to 44%). In some cases, the use of a promotional product as the sole advertising medium achieved mazimum impact.

Source: "Promotional Products are Key Ingredient in Integrated Marketing" study by H. Paul LeBlanc III, PhD., July 2007.


ATTENTION COMMUNITY:
Get in on the action!
Community businesses, retailers, restaurants and utility companies should be the easiest markets to understand the benefit to a hip, cutting edge promotional product that would appeal to the demographic of middle school to college students.

UTILITY COMPANIES - Offer a Music Download Card in a direct mail piece to get them to signup for Direct Bill Pay.

RESTAURANTS - Offer a Combo Card which features a Ringtone Promotion along with a discount on your next visit to the restaurant.

LOCAL MOVIE THEATERS - Offer ONE-FREE movie ticket to use throughout the semester whenever the student is feeling stressed and needs to get away. Often times, they will bring a friend/date. Consider building this promotion around mid-terms. "Take some time to re-energize, this movie is on us."

RETAIL STORES - Power your next clearance or sale with a digital download promotion. Offer a music download or ringtone with an on-pack or gift-with-purchase promotion. Before downloading their free premium, they can be required to enter their name or email address. This is an invaluable way for you to build your database and email marketing strategies.

BANKS - Entice students to open a Line of Credit or Checking/Savings Account. Offer a Photo Print Card to take photos of their beginning college memories. Why not a music download card or ringtone promotion to reach the target audience.

  

Resource Center:

Case Studies pdf

 

 

EDUCATE!

Make your campaign educate!
Before users receive their FREE download, they can be directed to a custom branded website that allows your company to interact, educate and up-sell current customers and prospects.

Branded Website: Customers receive their free digital content by visiting the website shown on the back of the card. A branded web page can be as simple as your company colors and logo, and as interactive as a flash site or web commercial.

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